Today, running a business without an online presence is like driving a car without fuel. For online visibility, begin with solid website development which is fully optimized and shows your brand identity and the motivation for users to engage with your business.
However, an intense desire to obtain more information from users gives rise to creating a web presence for every size and type of business. Here, thousands of web designers struggle to uniquely position their designs in the cut-throat competition. Thus, making this market challenging to be in, especially at the beginning stage of your brand launch.
Fortunately, WordPress is the innovation that the technology world has given to us, which keeps your business competitive and relatable to your brand identity in your industry.
As we all know, WordPress is a superior platform for building your website, so it evolves its techniques, tools, and trends to give the robust architecture of your website to offer scintillating user experience and functionality while being easy to understand at first sight.
The user-friendly functionality of this platform empowers developers of the top WordPress development company to make fundamental changes or updates, like adding landing pages, images, and blog posts in a flash. You can customize your website as per the changing trends and changes in your user behavior with massive plugins, design templates, and page layouts.
We understand that you want to keep up with the newest trends in building your WordPress website. WordPress trends are influenced by current site design trends and new functionality offered by the firm.
As a leading WordPress development company, we keep ourselves updated with the latest WordPress Development trends to present our website designs to our clients uniquely.
WordPress Development Trends 2023
Here are the trendy updates for WordPress development in 2023:
Call for Drag and Drop feature
Good news for beginners is that they can easily customize the functionality of website pages for their clients with the Drag-and-Drop Page Builder trend with no code experience. Divi and Elementor, Drag-and-Drop plugins for WordPress, can see how a web page looks when they make changes.
For business owners and beginners, editing through a drag-and-drop builder is the most preferred way since it allows them with coding skills to create a web page or even a website with ease.
Revamp with AR and VR Technologies
Augmented reality is a cutting-edge technology that improves online shopping by superimposing a computer-generated image on top of a photograph or real-world view. This technology can be integrated into e-commerce websites to give buyers a more practical idea of the products.
Users can smoothly interact with websites utilizing AR using a simple plugin like Ozisti for WooCommerce, resulting in more sales and improved customer experiences.
Unveiling VR theme integration to your WordPress website will allow your visitors to interact with your content and learn about your services and products in a whole new and captivating way. Users can get a 360* view of your products and services, making them feel more engaged with the content in a highly immersive way.
AI-Powered Chatbots for your Business
Incorporating Chatbot is becoming a trend and a must-have feature for your business to delight your customers with the best of your services.
Look at the benefits it offers:
1. Answering 80% of commonly asked questions by customers and lowering the cost of maintaining the website by up to 30%. (IBM)
2. Chatbot eliminates repetitive tasks by 52%. (Accenture)
3. 92% of millennials prefer to use Chatbots to get details about the company, product, and services. (EMACS Journal Survey)
WordPress offers a varied range of Chatbot plugins for your website in 2023 that will empower you to reach more customers by intelligently answering all the queries. WordPress Chatbots are quick and easy plugin setup with great customization options. You can opt for a custom WordPress development services package from a reputed development company to incorporate AI chatbots for effective communication and enhanced performance.
Add-On Web Apps Accelerating Your Business
This trend will supercharge your WordPress-powered website with various Progressive WebApps (PWA). WordPress evolved this technology as more users preferred mobile devices to access information in pursuit of creating a great mobile experience for your website; these web apps combine the best of mobile web and apps.
Progressive web apps emerge with a mobile app's great functionality and appearance. PWAs are meant to take advantage of native smartphone features without requiring the end-user to go to an app store, pay, and download software. A PWA can be found by a search engine query and accessible quickly using a browser.
Well, did you know boosting 50% of your user engagement gives you a 36% higher conversion rate than native apps and reduces maintenance costs by 33%?
It is simple to set up PWAs, and maybe they are up and running in under a minute! When you uninstall such apps, they automatically delete all your database entries and files it creates until you save the database for your use. So, don't be afraid to give it a shot and ask your WordPress development company to do the needful.
Optimize your site with Voice Search Plugin
The value of voice search plugins has been highlighted in current web development trends. In response to this transformation, WordPress releases its own AI-Powered Voice Search Plugins, beneficial to various businesses, especially eCommerce websites, where users look for products using speech technology.
Although the integration procedure may take a much longer time, voice search optimization can dramatically increase the speed of your website if done correctly. Voice-activated technology has ignited the desire for searching the information or content by voice rather than typing keywords over the Internet.
Blockchain Technology
The technology embraces the new revolution in the fintech era, as it has the potential to resolve issues related to data security, transaction processing, crowdfunding, and various finance-related government operations.
Because of its growing popularity, many WordPress plugins can help you accept bitcoin payments. It can take user experience to the next level. Businesses dealing in online lending, online money transfers, or eCommerce didn't realize how inefficient they were until they implemented the blockchain plugin to the website.
Future of WooCommerce in eCommerce
WordPress is a godsend for web developers setting up to build highly-functional eCommerce mobile applications and websites. The WooCommerce WordPress plugin is a genuine asset that enables you to develop quick and easy eCommerce websites that create fantastic shopping experiences.
Statista reported in April 2021 that WooCommerce, obtaining 23.43% of the market share, positioned itself as a second leading eCommerce platform.
WordPress offers over 1000 WooCommerce plugins, seeing the rise in eCommerce applications. Given businesses' digital transformations, we can safely predict that the trend of using WordPress for e-commerce will continue to rise, with WooCommerce at the forefront.
Trendy Gutenberg Technology
The Gutenberg editor debuted with WordPress 5 in 2018. Because of its laborious implementation process, it did not go down well with the community. Still, WordPress brings updated versions with more unique features and resolves previous issues.
Gutenberg 11.9, the current version of Gutenberg, enhances the site with full editing functions.
FSE will revolutionize how users use it to develop websites by allowing them to upload content and update website features such as the menus, sidebars, header, and footer using Gutenberg blocks.
Final thoughts
We have elaborated on the eight trends that will shape WordPress websites in 2023. Few of them may be previous trends, as this year they just got an updated version with better functionality, but others are unfamiliar to web admins. To stay competitive and comply with impending laws, we recommend keeping a careful eye on these new trends on our Closeloop website.
